Maximize Your Grow Boating Investment: Marine Industry Marketing Summit
- Room: 16
- Seminar Number: SS05
Monday, September 18, 2017: 1:00 PM - 5:30 PM
Join us for a half-day seminar that will feature new consumer research, industry insights, and best practices that can be applied to your own marketing efforts to help you reach new customers. Don’t miss out on the first-ever marine industry marketing summit to grow boating! Reception to follow at 5:30 in the same location.
To register for the Grow Boating Summit you must first register for IBEX. If you’re already registered for IBEX, please click here to add the Grow Boating Summit to your registration. Members of the media who are interested in participating in the Summit, please contact Kelly Kaylor at firstname.lastname@example.org to register.
Data Drives Success—Research to Power Your Marketing Efforts
Understanding the marketplace and the factors that drive consumers is critical to developing a smart marketing strategy. This Super Session explores new consumer research and offers insight on past, present, and future boaters – to ultimately help inform your marketing efforts.
Discover the Value of Discover Boating Web Referrals
Web-referral traffic is as important to your business as traditional leads. Learn the true value of web traffic and the best ways to measure what consumers are looking for on your site, whether web traffic from Discover Boating or other sources.
Best Practices for Turning Web Referrals into Prospects and Boat Buyers
Your website makes it easy for consumers to research your products before committing to buy them. But, how many of those consumers leave your website without leaving their contact information to become a prospect? Developing and applying best practices for inbound content and nurture marketing is crucial to growing your business. Take away actionable ideas and recommendations for developing marketing practices to turn your web traffic into prospects and boat buyers.
- Peter Houseworth (Director of Client Service, Info Link)
- Meredith Engelen (Sr. Branding Strategist, OLSON)
- Marcus Sheridan, Keynote Speaker (President, The Sales Lion)
- Armida Markarova (CEO & Founder, Marketing Strategy Hub)
- Steve Pizzolato (CEO & Founder, Avala Marketing Group)
Join us for a reception with refreshments immediatelly following the summit.